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Race Against Cancer 2022
Singtel-SCS Race Against Cancer 2022 is a race to save lives. Organised by SCS, RAC 2022 aims to raise funds for cancer treatment subsidies, welfare assistance, cancer rehabilitation, hospice care, cancer screenings, research, public education and cancer support group initiatives.
I designed the overall branding for <Race Against Cancer 2022>
RAC design over the years (not my designs)
Thoughts
I feel that these designs have a lack of focal point. There are focal points such as the runners, but they are in silhouette. Also, the silhouette and background doesn't have enough contrast to define the focal point.
Solutions
The main background have to be red and I cannot change that. Thus, my solution is to give more details to the focal point as detailed object tends to grab more attention. Then, I gave lesser detail on the background to create a detail contrast between the background and main object.
Process
There are several designs that I need to create:
<Website banner>
<Bus shelter poster>
<Certificate>
<Race Tee>
<Stage backdrop>
<Photo backdrop>
<Medal>
<Poster>
<Racer bib>
<Gantry arch>
<Storage area design>
<WhatsApp sticker>
First, I created a key visual and make sure that this key visual is confirmed. Then, most of the designs will follow the key visuals.
Key Visual
Website Banner
1920x360
1920x500
Race Tee
Running distance variants
Medal
WhatsApp Stickers
Certificate
A certificate that can be used for people with a short and <very very> long name
Bus Shelter Poster
Racer Bib
Poster
Photo Backdrop
Height chart as a reference
Stage Backdrop
Height chart as a reference
Start Gantry Arch
.jpg)
3D Model for better understanding
Storage Area Design
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